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The award is based on the brand’s online presence. Upon relaunching its website, GEGGUS GmbH applied for the German Brand Award and received the title “Winner” in the “Brand Strategy – Web & Mobile” category. In the course of internationalisation, the company’s web strategy is becoming key to comprehensive service and sustainable communication. Using state-of-the-art web technologies, GEGGUS GmbH banks on customer proximity and presents uniform websites in the national languages of its respective branch offices. Doing without the need for cookie consent, the website offers user-friendly navigation and also gives users the option of configuring their personal entrance mat on their smartphone.